Brand protection - Defensive domain blocking service
The number of domain extensions (also called TLDs, Top-Level Domains) keeps increasing, making it more and more difficult to protect your brand and your trademarks.
Brand protection services allow trademark owners to block the registration of domain names containing their trademarks by third parties. This is sometimes called defensive domain blocking. Each service covers its own set of TLDs.
The benefits of brand protection services
The protection of your intellectual property rights and your trademarks can be challenging, especially with the ever-growing number of cybersquatting offences.
But what is cybersquatting? It is the unlawful use of a registered trademark, or a term very similar to a registered trademark, as a domain name.
Some Registries have created defensive domain blocking services to prevent these kinds of illegitimate domain name registrations under their TLDs.
Brand protection services you can subscribe to with Netim
- AdultBlock / AdultBlock+: Protection of extensions managed by ICM Registry (.adult, .porn, .sex, .xxx).
- DMPL / DPML+: Protection on all 1 extensions currently managed by Identity Digital (formerly Donuts).
- Uni EPS / Uni EPS+: Protection on all 28 extensions currently managed by Uniregistry.
- GlobalBlock / GlobalBlock+: Protection on more than 600 extensions currently managed by Brand Safety Alliance.
- NameBlock (BrandlLock / SecureShield): Protection on all 7 extensions currently managed by NameBlock.
Brand protection services comparison
| AdultBlock | DPML | Uni EPS | GlobalBlock | NameBlock | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Service | AdultBlock | AdultBlock+ | DPML | DPML+ | Uni EPS | Uni EPS+ | GlobalBlock | GlobalBlock+ | BrandLock | SecureShield |
| Registry | ICM Registry | Identity Digital (merger between Donuts and Afilias) | Uniregistry | Several registries protected through Brand Safety Alliance | Several registries protected through NameBlock | |||||
| Number of TLDs | 4 | 1 | 28 | More than 600 including AdultBlock & DPML |
7 | |||||
| Protection period | 1, 3, 5 or 10 years | 1 to 10 years | 1, 3, 5 or 10 years | 1, 2 or 3 years | 1 to 10 years | |||||
| Premium domain block | ||||||||||
| Variant label block | ||||||||||
| Optional TMCH registration | ||||||||||
| See details | See details | See details | See details | See details | ||||||
How can I subscribe to a brand protection service?
Please contact our sales team to learn more about the eligibility criteria and subscription process.